MKTG 479 - Strategic Marketing Management

Featured resource

MRI+ - Mediamark Research Inc.
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Contains tables of key data for magazine audiences and product usage tables with extensive demographic information for a large number of product and activity categories. See the Boston University Mediamark tutorial.

Research assistance

Reference Desk
General Research Assistance
Location: 1st Floor Library Addition
Phone: (619) 594-6728
eref AT rohan DOT sdsu DOT edu