Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel
Chicago, Ill., USA : American Marketing Association, c1992-c2005

Ref Desk HF5415.3 .B785 1992 v.2

Ability to Process, Nutritional Information (1990)
Moorman C
v.2, pg. 3-4

Adoption intention (1993, 1994)
Fisher RJ; Price LL
v.2, pg. 5-7

Affect, music (1991)
MacInnis DJ; Park CW
v.2, pg. 8-9

Affect negative [PANAS] (1988)
Watson D; Clark LA; Tellegen A
v.2, pg. 10-11

Affect positive [PANAS] (1988)
Watson D; Clark LA; Tellegen A
v.2, pg. 12-13

Alienation, consumer (1988)
Sighn J
v.2, pg. 14-15

Anger, part of the Differetial emotions scale [DES II] (1977)
Izard CE
v.2, pg. 16-19

Anonymity of responses (1993)
Fisher RJ
v.2, pg. 20-21

Anxiety; distress (1991, 1993)
Mano H; Oliver RL
v.2, pg. 22-23

Anxiety social; Fear of negative evaluation [FNE] (1969)
Watson D; Friend R
v.2, pg. 24-26

Arousal (1990)
Dawson S; Bloch PH; Ridgway NM
v.2, pg. 27-28

Arousal (1991, 1993)
Mano H; Oliver RL
v.2, pg. 29-30

Arousal (1992)
Baker J; Levy M; Grewal D
v.2, pg. 31-32

Attitude toward a brand of beer, comparative (1991)
Sirgy MJ; Johar JS; Samli AC; Clairborne CB
v.2, pg. 38-39

Attitude toward a country [CETSCALE] (1991)
Netemeyer RG; Durvasula S; Lichtenstein DR
v.2, pg. 40-41

Attitude toward complaining, personal norms (1982, 1983, 1990)
Richins ML; Singh J
v.2, pg. 42-44

Attitude toward complaining, societal benefits (1990)
Singh J
v.2, pg. 45-46

Attitude toward gambling, negative beliefs (1990)
Mascarenhas OAJ
v.2, pg. 47-48

Attitude toward gambling, positive beliefs (1990)
Mascarenhas OAJ
v.2, pg. 49-50

Attitude toward product endorser (1993, 1994)
Fisher RJ; Price LL
v.2, pg. 51-52

Attitude toward self-service stores (1991)
Forman AM; Sriram V
v.2, pg. 53-54

Attitude toward store background music (1992)
Baker J; Levy M; Grewal D
v.2, pg. 55-56

Attitude Toward the Act (1990)
Maheswaran D; Meyers-Levy J
v.2, pg. 57-58

Attitude Toward the Act, Semantic Differential (1991, 1992)
Sawyer AG; Howard DJ, Bagozzi RP; Baumgartner H; Yi Y
v.2, pg. 59-61

Attitude Toward the Act, Semantic Differential (1980)
Ajzen I; Fishbein M
v.2, pg. 62-67

Attitude Toward the Brand (1990)
Chattopadhyay A; Basu K
v.2, pg. 68-69

Attitude Toward the Brand, Comparative (1991)
Sirgy MJ; Johar JS; Samli AC; Clairborne CB
v.2, pg. 70-71

Attitude Toward the Company (1993)
Boulding W; Kirmani A
v.2, pg. 72-73

Attitude Toward the Offer (1988, 1989)
Burton S; Lichtenstein DR, Lichtenstein DR; Bearden WO
v.2, pg. 74-76

Attitude Toward the Product/Brand (1990)
Maheswaran D; Sternthal B
v.2, pg. 77-78

Attitude Toward the Product/Brand, Hedonic (1988)
Batra R; Ahtola OT
v.2, pg. 79-80

Attitude Toward the Product/Brand, Semantic Differential
varied, see text
v.2, pg. 81-100

Attitude Toward the Product/Brand, Utilitarian (1988)
Batra R; Ahtola OT
v.2, pg. 101-102

Attitude Toward the Product Idea (1991)
Ratneshwar S; Chaiken S
v.2, pg. 103-104

Attitude toward trying to lose weight (1990)
Bagozzi RP; Warshaw D
v.2, pg. 105-106

Autonomy, female (1972)
Arnott CC
v.2, pg. 107-108

Behavioral intention
varied, see text
v.2, pg. 109-114

Behavioral intention, blood test (1990)
Maheswaran D; Meyers-Levy J
v.2, pg. 115-116

Belief confidence (1992)
Kardes FR; Kalyanaram G
v.2, pg. 117-119

Belief confidence, soft drink (1993)
Smith RE
v.2, pg. 120-121

Benefit perception, composite (1985)
Murray KB
v.2, pg. 122-123

Black racial identification (1991)
Whittler TE; Calantone RJ; Young MR
v.2, pg. 124-125

Brand Beliefs, 35mm Camera (1993)
Laczniak RN; Muehling DD
v.2, pg. 126-127

Brand beliefs, shampoo (1991)
MacInnis DJ; Park CW
v.2, pg. 128-129

Brand beliefs, soft drink (1993)
Smith RE
v.2, pg. 130-131

Brand beliefs, tape player (1991)
Muehling DD; Laczniak RNl Stoltman JJ
v.2, pg. 132-133

Brand popularity (1993)
Mishra Sl Umesh UN; Stem DE Jr
v.2, pg. 134-135

Brand preference (1992)
Costley CL; Brucks M
v.2, pg. 136-137

Buy american-made products, importance (1993)
Olsen JE; Granzin KL; Biswas A
v.2, pg. 138-139

Calmness (1991, 1993)
Mano H; Oliver RL
v.2, pg. 140-141

Change seeker index (1992)
Steenkamp JBEM; Baumgartner H
v.2, pg. 142-146

Cognitive age (1981)
Barak B; Schiffman LG
v.2, pg. 147-148

Cognitive effort, choice (1993, 1994)
Cooper-Martin E
v.2, pg. 149-150

Communion with nature (1993)
Arnould EJ; Price LL
v.2, pg. 151-152

Communion with others (1993)
Arnould EJ; Price LL
v.2, pg. 153-154

Company reputation (1990)
Goldberg ME; Hartwick J
v.2, pg. 155-156

Complaint intentions, private (1990)
Singh J
v.2, pg. 157-158

Complaint intentions, third party (1990)
Singh J
v.2, pg. 159-160

Complaint intentions, voice (1990)
Singh J
v.2, pg. 161-162

Complaint success likelihood (1990)
Singh J
v.2, pg. 163-164

Complaint worthiness (1990)
Singh J
v.2, pg. 165-166

Compulsivity, General , Scale 7 subset, Minnesota Multiphasic Personality Inventory (1982, 1989)
Dahlstrom WG; Welsh GS; Dahlstrom LE, O'Guinn TC; Faber RJ
v.2, pg. 167-168

Compulsivity, purchase (1989)
O'Guinn TC; Faber RJ
v.2, pg. 169-170

Confidence, computer use (1992)
Ozanne JL; Brucks M; Grewal D
v.2, pg. 171-172

Conformity motivation (1984)
Lennoz RD; Wolfe RN
v.2, pg. 173-175

Consumption motivation, objective (1978)
Moschis GP
v.2, pg. 176-177

Consumption motivation, social (1978)
Moschis GP
v.2, pg. 178-179

Contempt , part of the Differential emotions scale [DES II] (1977)
Izard CE
v.2, pg. 180-183

Control (1992)
Bateson JEG; Hui MK
v.2, pg. 184-185

Coviewing tv, parent/child (1988)
Carlson L; Grossbart S
v.2, pg. 186-187

Credibility, company (1992)
Keller KL; Aaker DA
v.2, pg. 188-189

Crowding (1992)
Bateson JEG; Hui MK
v.2, pg. 190-191

Crowding (1987)
Bateson JEG; Hui MK
v.2, pg. 192-193

Crowding (1980)
Harrell GD; Hutt MD; Anderson JC
v.2, pg. 194-195

Customer Orientation, Customer's Perception of Salespeople (1991)
Brown G; Widing RE II; Coulter RL
v.2, pg. 196-198

Deal retraction (1990)
Lichtenstein DR; Netemeyer RD; Burton S
v.2, pg. 199-200

Decision action control orientation (1983)
Kuhl J
v.2, pg. 201-204

Decision difficulty, electronic decision aid (1993)
Widing RE II; Talarzyk WW
v.2, pg. 205-207

Decision quality, electronic decision aid (1993)
Widing RE II; Talarzyk WW
v.2, pg. 208-210

Derogatory beliefs against blacks (1967)
Woodmansee JJ; Cook SW
v.2, pg. 211-212

Desire to Win (1991)
Corfman KP
v.2, pg. 213-214

Desired picture quality, camera (1993)
Spreng RA; Olshavsky RW
v.2, pg. 215-216

Desires congruency, camera picture quality (1993)
Spreng RA; Olshavsky RW
v.2, pg. 217-218

Dieter, health (1993)
Moorman C; Matulich E
v.2, pg. 219-220

Disconfirmation (1993)
Oliver RL; Swan JE
v.2, pg. 221-224

Disconfirmation, camera picture quality (1993)
Spreng RA; Olshavsky RW
v.2, pg. 225-226

Discount size (1993)
Biswas A; Burton S
v.2, pg. 227-228

Disgust , part of the Differential emotions scale [DES II and DES III] (1977)
Izard CE
v.2, pg. 229-232

Dominance (1974)
Mehrabian A; Russell JA
v.2, pg. 233-234

Donor motivation, blood (1992)
Allen CT; Machleit KA; Kleine SS
v.2, pg. 235-236

Donor motivation, charity administration importance (1990)
Harvey JW
v.2, pg. 237-238

Donor motivation, charity cause importance (1990)
Harvey JW
v.2, pg. 239-240

Donor motivation, charity curative services importance (1990)
Harvey JW
v.2, pg. 241-242

Donor Motivation, Charity fundraising Pressure Importance (1990)
Harvey JW
v.2, pg. 243-244

Donor motivation, charity wellness services importance (1990)
Harvey JW
v.2, pg. 245-246

Egalitarianism (1975)
Scanzoni J
v.2, pg. 247-249

Elation (1991, 1993)
Mano H; Oliver RL
v.2, pg. 250-251

Emotional valence, mellow (1971, 1987, 1991)
Wells WD; Leavitt C; McConville M, Edell JE; Burke MC, MacInnis DJ; Park CW
v.2, pg. 252-253

Emotional valence, positive (1971, 1987, 1991)
Wells WD; Leavitt C; McConville M, Edell JE; Burke MC, MacInnis DJ; Park CW
v.2, pg. 254-255

Envy (1984, 1995)
Belk RW
v.2, pg. 256-258

Ethnocentrism [CETSCALE] (1986)
Shimp TA; Sharma S
v.2, pg. 259-262

Evaluation, appeal (1993)
Mano H; Oliver RL
v.2, pg. 263-264

Evaluation, interest (1993)
Mano H; Oliver RL
v.2, pg. 265-266

Evaluation, need (1993)
Mano H; Oliver RL
v.2, pg. 267-268

Evaluation, positivity (1993)
Mano H; Oliver RL
v.2, pg. 269-270

Evaluation, value (1993)
Mano H; Oliver RL
v.2, pg. 271-272

Expected picture quality, camera (1993)
Spreng RA; Olshavsky RW
v.2, pg. 273-274

Expertise, information source (1992)
Netemeyer RG; Bearden WO
v.2, pg. 275-276

Expertise, product development (1991)
Ratneshwar S; Chaiken S
v.2, pg. 277-278

Family brand belief (1993)
Loken B; John DR
v.2, pg. 279-280

Fantasizing (1989)
O'Guinn TC; Faber RJ
v.2, pg. 281-282

Fashion consciousness (1971)
Wells RE; Tigert D
v.2, pg. 283-285

Fear, part of the Differential emotions scale [DES II] (1977)
Izard CE
v.2, pg. 286-289

Fearfulness (1990)
Maheswaran D; Meyers-Levy J
v.2, pg. 290-291

Femininity, Bem sex role inventory (1974)
Bem SL
v.2, pg. 292-294

Fit, brand/company (1992)
Keller KL; Aaker DA
v.2, pg. 295-296

Generosity (1984, 1995)
Belk RW
v.2, pg. 297-299

Guilt, part of the Differential emotions scale [DES II] (1977)
Izard CE
v.2, pg. 300-303

Health behavioral control (1993)
Moorman C; Matulich E
v.2, pg. 304-305

Health information sources, nonpersonal (1993)
Moorman C; Matulich E
v.2, pg. 306-307

Health motivation (1990, 1993)
Moorman C, Moorman C; Matulich E
v.2, pg. 308-310

Imagery quality/quantity (1991, 1993)
Ellen PS; Bone PF, Burns AC; Biwas A; Bibin LA
v.2, pg. 311-313

Imagery quantity/ease (1991)
Bone PF; Ellen PS
v.2, pg. 314-316

Imagery vividness, general (1991)
Bone PF; Ellen PS
v.2, pg. 317-319

Imagery vividness, visual (1973)
Marks DF
v.2, pg. 320-322

Imagery vividness, multiple senses (1992)
Miller DW; Marks LJ
v.2, pg. 323-326

Importance of Social Approval, From Best Friend (1993)
Fisher RJ
v.2, pg. 327-328

Importance of Social Approval, From Friends (1993)
Fisher RJ
v.2, pg. 329-330

Importance of Social Approval, From Others (1993)
Fisher RJ
v.2, pg. 331-332

Indexicality, music (1991)
MacInnis DJ; Park CW
v.2, pg. 333-334

Influence on Family Decision Making (1991)
Corfman KP
v.2, pg. 335-336

Information relevance (1993)
Mishra S; Umesh UN; Stem DE Jr
v.2, pg. 337-338

Innovativeness, product specific (1991)
Goldsmith RE; Hofacker CF
v.2, pg. 339-341

Intention to Choose Best Alternative (1993)
Cooper-Smith E
v.2, pg. 342-343

Intention to Recommend School (1992)
Boulding W; Staelin R; Kalra A; Zeithaml VA
v.2, pg. 344-345

Interaction with health care professionals (1993)
Moorman C; Matulich E
v.2, pg. 346-347

Interest, part of the Differntial emotions scale [DES II] (1977)
Izard CE
v.2, pg. 348-350

Interest, object (1993)
Machleit KW; Allen CT; Madden TJ
v.2, pg. 351-352

Internal search tendency (1985)
Murray KB
v.2, pg. 353-354

Interpersonal influence susceptibility, media-normative (1993)
Mascarenhas OAJ; Higby MA
v.2, pg. 355-356

Interpersonal influence susceptibility, parent-informative (1993)
Mascarenhas OAJ; Higby MA
v.2, pg. 357-358

Interpersonal influence susceptibility, parent-normative (1993)
Mascarenhas OAJ; Higby MA
v.2, pg. 359-360

Interpersonal influence susceptibility, peer-informative (1993)
Mascarenhas OAJ; Higby MA
v.2, pg. 361-362

Interpersonal influence susceptibility, peer-normative (1993)
Mascarenhas OAJ; Higby MA
v.2, pg. 363-364

Involvement, choice task (1993)
Mishra S; Umesh UN; Stem DE Jr
v.2, pg. 365-366

Involvement, coupons (1990)
Lichtenstein DR; Netemeyer RD; Burton S
v.2, pg. 367-369

Involvement, Enduring Personal involvement inventory [PII] (1985)
Zaichkowsky JL
v.2, pg. 370-377

Involvement, experiment (1993)
Swinyard WR
v.2, pg. 378-379

Involvement, processing nutritional information (1990)
Moorman C
v.2, pg. 380-381

Involvement, product (1987)
Srinivasan N
v.2, pg. 382-383

Involvement, product class (1987, 1991)
Keller KL
v.2, pg. 384-386

Involvement, product class (1979)
Lastovicka JL; Gardner DM
v.2, pg. 387-389

Involvement, Situational Personal involvement inventory [PII] (1985)
Zaichkowsky JL
v.2, pg. 390-392

Involvement, social (1992)
Wilkes RE
v.2, pg. 393-394

Involvement, study task (1992)
Ozanne JL;Brucks M; Grewel D
v.2, pg. 395-396

Joy, part of the Differential emotions scale [DES II] (1977)
Izard CE
v.2, pg. 397-400

Knowledge, cars (1987)
Srinivasan N
v.2, pg. 401-402

Knowledge, food product (1993)
Cole CA; Balasubramanian SA
v.2, pg. 403-404

Knowledge, product (1990)
Lichtenstein DR; Netemeyer RD; Burton S
v.2, pg. 405-406

Knowledge, product class (1992)
Smith DC; Park CW
v.2, pg. 407-408

Knowledge, purchasing car (1992)
Ozanne JL;Brucks M; Grewel D
v.2, pg. 409-410

Life-balance (1993)
Moorman C; Matulich E
v.2, pg. 411-412

Locus of Control, Health (1993)
Moorman C; Matulich E
v.2, pg. 413-415

Loneliness Abridged revised UCLA loneliness scale (1980)
Russell D; Peplau LA; Cutrona CE
v.2, pg. 416-417

Loyalty proneness, product (1990)
Lichtenstein DR; Netemeyer RD; Burton S
v.2, pg. 418-419

Masculinity, Bem sex role inventory [BSRI] (1974)
Bem SL
v.2, pg. 420-422

Materialism (1978)
Mochis GP
v.2, pg. 423-425

Materialism, centrality (1990)
Richins ML; Dawson S
v.2, pg. 426-428

Materialism, happiness (1990)
Richins ML; Dawson S
v.2, pg. 429-431

Materialism, success (1990)
Richins ML; Dawson S
v.2, pg. 432-434

Mood (1990)
Yi Y
v.2, pg. 435-436

Mood, global (1983)
Peterson RA; Sauber M
v.2, pg. 437-439

Mood, global (1993)
Swinyard WR
v.2, pg. 440-441

Need for Cognition (1984)
Cacioppo JT; Petty RE; Kao CF
v.2, pg. 442-444

Non-search purchase tendency (1985)
Murray KB
v.2, pg. 445-446

Normative outcomes (1993)
Fisher RJ
v.2, pg. 447-449

Nostalgia proneness (1993)
Holbrook MB
v.2, pg. 450-451

Novelty experience seeking (1992)
Steenkamp JBEM; Baumgartner H
v.2, pg. 452-456

Opinion leadership, price (1990)
Lichtenstein DR; Ridgway NM; Netemeyer RD
v.2, pg. 457-458

Parental style, concept-orientation (1988, 1978)
Carlson L; Grossbart SB, Grossbart S; Carlson L; Walsh A
v.2, pg. 459-460

Personal growth (1993)
Arnould EJ; Price LL
v.2, pg. 461-462

Personal outcomes (1993)
Fisher RJ
v.2, pg. 463-465

Personal source confidence (1985)
Murray KB
v.2, pg. 466-467

Personal source usage (1985)
Murray KB
v.2, pg. 468-469

Personalizing shopper (1991)
Forman AM; Sriram V
v.2, pg. 470-471

Pleasure (1974)
Mehrabian A; Russell JA
v.2, pg. 472-475

Pleasure (1992)
Baker J; Levy M; Grewal D
v.2, pg. 476-477

Possessiveness (1984, 1995)
Belk RW
v.2, pg. 478-480

Power, reward (1992)
Netermeyer RG; Bearden WO
v.2, pg. 481-482

Preference heterogeneity (1992)
Feick L; Higie RA
v.2, pg. 483-484

Prepurchase trial tendency (1985)
Murray KB
v.2, pg. 485-486

Price consciousness (1993)
Lichtenstein DR; Ridgway NM; Netemeyer RG
v.2, pg. 487-488

Price reduction believability (1991)
Lichtenstein DR; Burton S; Karson EJ
v.2, pg. 489-490

Price-prestige relationship (1991)
Lichtenstein DR; Burton S; Karson EJ
v.2, pg. 491-492

Price-quality relationship (1991)
Gotlieb JB; Sarel D
v.2, pg. 493-494

Price-quality relationship (1993)
Lichtenstein DR; Ridgway NM; Netemeyer RG
v.2, pg. 495-496

Product attribute correlation (1990)
Dick A: Chakravarti D; Bietal G
v.2, pg. 497-498

Product experience (1985)
Murray KB
v.2, pg. 499-500

Product expertise (1993)
Mishra S; Umesh UN; Stem DE
v.2, pg. 501-502

Purchase intention (1992)
Bone PF; Ellen PS
v.2, pg. 503-504

Purchase intention (1991)
Dodds WB; Monroe KB; Grewel D
v.2, pg. 505-506

Purchase intention (1977)
Baker MJ; Churchill GA Jr
v.2, pg. 507-509

Purchase influence, child's (1988)
Carlson L; Grossbart S
v.2, pg. 510-511

Quality, audio/video product (1991)
Gotlieb JB; Sarel D
v.2, pg. 512-513

Quality brand (1992)
Keller KL; Aaker DA
v.2, pg. 514-515

Quality, product (1991)
Dodds WB; Monroe KB; Grewel D
v.2, pg. 516-517

Quality, relative product performance (1993)
Boulding W; Kirmani A
v.2, pg. 518-519

Quality evaluation mode (1992)
Smith DC; Park CW
v.2, pg. 520-521

Quietness (1993)
Mano H; Oliver RL
v.2, pg. 522-523

Refusal of Child's Purchase Requests, With Explanation (1988, 1978)
Carlson L; Grossbart SB; Grossbart S; Carlson L; Walsh A
v.2, pg. 524-525

Response care (1993)
Fisher RJ
v.2, pg. 526-527

Risk, enjoyment (1991)
Venkatraman MP
v.2, pg. 528-529

Risk, performance /financial (1991)
Venkatraman MP
v.2, pg. 530-531

Risk, purchase (1990)
Eroglu SA; Machleit KA
v.2, pg. 532-533

Risk perception, composite (1985)
Murray KB
v.2, pg. 534-536

Role overload (1992)
Reilly MD
v.2, pg. 537-539

Rule-breaking behavior (1990)
Cox D; Cox AD; Moschis GP
v.2, pg. 540-541

Sadness, part of the Differential emotions scale [DES II] (1977)
Izard CE
v.2, pg. 542-545

Sadness (1993)
Mano H; Oliver RL
v.2, pg. 546-547

Sale proneness (1990)
Lichtenstein DR; Ridgway NM; Netemeyer RD
v.2, pg. 548-549

Satisfaction, generalized (1987)
Crosby LA; Stephens N
v.2, pg. 550-552

Satisfaction, generalized (1981)
Westbrook RA; Oliver RL
v.2, pg. 553-555

Satisfaction, with activity (1993, 1994)
Fisher RJ; Price LL
v.2, pg. 556-557

Satisfaction, with brand selection (1993)
Cole CA; Balasubramanian SA
v.2, pg. 558-559

Satisfaction, with course (1993)
Oliver RA;
v.2, pg. 560-561

Satisfaction, with facility (1990)
Dawson S; Bloch PH; Ridgway NM
v.2, pg. 562-563

Satisfaction, with hospital (1991)
Singh J
v.2, pg. 564-565

Satisfaction, with insurance (1991)
Singh J
v.2, pg. 566-567

Satisfaction, with marketer (1987)
Srinivasan N
v.2, pg. 568-569

Satisfaction, with physician (1991)
Singh J
v.2, pg. 570-571

Satisfaction, with product (1987)
Srinivasan N
v.2, pg. 572-573

Satisfaction, with products (1990)
Dawson S; Bloch PH; Ridgway NM
v.2, pg. 574-575

Search benefits (1987)
Srinivasan N
v.2, pg. 576-577

Search effort (1987)
Srinivasan N
v.2, pg. 578-579

Search intention, lower price (1993)
Biswas A; Burton S
v.2, pg. 580-581

Self-confidence, generalized (1971, 1974)
Wells RE; Tigert D
v.2, pg. 582-584

Self-consciousness, public (1990)
Bearden WO; Rose RL
v.2, pg. 585-586

Self-esteem (1989)
O'Guinn TC; Faber RJ
v.2, pg. 587-588

Self-esteem (1965)
Rosenberg M
v.2, pg. 589-591

Self-oriented values (1991)
Corfman KP; Lehmann DR; Narayanan S
v.2, pg. 592-593

Sensation seeking (1992)
Steenkamp JBEM; Baumgartner H
v.2, pg. 594-596

Service quality, access servqual (1990, 1988)
Carman JM, Parasuraman A; Zeithaml VA; Berry LL
v.2, pg. 597-598

Service Quality, Assurance, part of SERVQUAL (1988)
Parasuraman A; Zeithaml VA; Berry LL
v.2, pg. 599-601

Service quality, assurance (1990)
Carman JM
v.2, pg. 602-603

Service Quality, Assurance of Professors (1992)
Boulding W; Staelin R; Kalra A; Zeithaml VA
v.2, pg. 604-605

Service quality, education tangibles (1992)
Boulding W; Staelin R; Kalra A; Zeithaml VA
v.2, pg. 606-607

Service quality, empathy (1988)
Parasuraman A; Zeithaml VA; Berry LL
v.2, pg. 608-611

Service Quality, Empathy of Professors (1992)
Boulding W; Staelin R; Kalra A; Zeithaml VA
v.2, pg. 612-613

Service quality, hospital admission (1990)
Carman JM
v.2, pg. 614-615

Service quality, hospital billing (1990)
Carman JM
v.2, pg. 616-617

Service quality, hospital discharge procedures (1990)
Carman JM
v.2, pg. 618-619

Service quality, hospital explanations (1990)
Carman JM
v.2, pg. 620-621

Service quality, hospital food (1990)
Carman JM
v.2, pg. 622-623

Service quality, hospital nurses (1990)
Carman JM
v.2, pg. 624-625

Service Quality, Overall, part of SERQUAL (1988)
Parasuraman A; Zeithaml VA; Berry LL
v.2, pg. 626-628

Service Quality, Reliability, part of SERVQUAL (1988)
Parasuraman A; Zeithaml VA; Berry LL
v.2, pg. 629-632

Service Quality, Reliability of Professors (1992)
Boulding W; Staelin R; Kalra A; Zeithaml VA
v.2, pg. 633-634

Service Quality, Responsiveness, part of SERVQUAL (1988)
Parasuraman A; Zeithaml VA; Berry LL
v.2, pg. 635-638

Service Quality, Responsiveness of Professors (1992)
Boulding W; Staelin R; Kalra A; Zeithaml VA
v.2, pg. 639-640

Service quality, security (1990)
Carman JM
v.2, pg. 641-642

Service Quality, Tangibles, part of SERVQUAL (1988)
Parasuraman A; Zeithaml VA; Berry LL
v.2, pg. 643-646

Service quality, tangible hospital accommodations (1990)
Carman JM
v.2, pg. 647-648

Shop with children (1988)
Carlson L; Grossbart S
v.2, pg. 649-650

Shopper, conservative (1990)
Lichtenstein DR; Netemeyer RD; Burton S
v.2, pg. 651-652

Shopping competitiveness (1990)
Lichtenstein DR; Netemeyer RD; Burton S
v.2, pg. 653-654

Shopping enjoyment (1989)
O'Guinn TC; Faber RJ
v.2, pg. 655-656

Shopping enjoyment (1991)
Marmorstein H; Grewel D; Fische RPH
v.2, pg. 657-658

Shopping enjoyment (1990)
Dawson S; Bloch PH; Ridgway NM
v.2, pg. 659-600

Shopping guilt (1989)
O'Guinn TC; Faber RJ
v.2, pg. 661-662

Shopping intention (1992)
Baker J; Levy M; Grewal D
v.2, pg. 663-664

Shopping intention (1993)
Biswas A; Burton S
v.2, pg. 665-666

Shopping intention (1993)
Swinyard WR
v.2, pg. 667-668

Shopping motivation, experiential (1990)
Dawson S; Bloch PH; Ridgway NM
v.2, pg. 669-670

Shopping motivation, product (1990)
Dawson S; Bloch PH; Ridgway NM
v.2, pg. 671-672

Shyness , part of the Differential emotions scale [DES II] (1977)
Izard CE
v.2, pg. 673-676

Sleepiness (1991, 1993)
Mano H; Oliver RL
v.2, pg. 677-678

Social desirability bias, marlowe-crowne (1960)
Crowne DP; Marlowe D
v.2, pg. 679-685

Social position, personal (1990)
Dickson JP; MacLachlan DL
v.2, pg. 686-687

Social position, store (1990)
Dickson JP; MacLachlan DL
v.2, pg. 688-689

Social values (1991)
Corfman KP; Lehmann DR; Narayanan S
v.2, pg. 690-691

Store conveniences, neatness (1990)
Dickson JP; MacLachlan DL
v.2, pg. 692-693

Store conveniences, personnel & services (1990)
Dickson JP; MacLachlan DL
v.2, pg. 694-696

Store depersonalization (1991)
Forman AM; Sriram V
v.2, pg. 697-698

Store image, overall (1992)
Kerin RA; Jain A: Howard DJ
v.2, pg. 699-700

Store image, price/value (1990)
Dickson JP; MacLachlan DL
v.2, pg. 701-702

Store image, product prices (1992)
Kerin RA; Jain A: Howard DJ
v.2, pg. 703-704

Store image, product quality (1992)
Kerin RA; Jain A: Howard DJ
v.2, pg. 705-706

Store loyalty (1991)
Sirgy MJ; Johar JS; Samli AC; Clairborne CB
v.2, pg. 707-708

Store personnel, quantity & quality (1992)
Baker J; Levy M; Grewal D
v.2, pg. 709-710

Store-price image (1990)
Cox A; Cox D
v.2, pg. 711-712

Study realism (1992)
Feick L; Higie RA
v.2, pg. 713-714

Surprise, part of the Differential emotions scale [DES II, DES III] (1977)
Izard CE
v.2, pg. 715-717

Taste evaluation (1989)
Meyers-Levy J; Tybout AM
v.2, pg. 718-719

Time pressure (1987)
Srinivasan N
v.2, pg. 720-721

Time use, polychronic behavior (1991)
Kaufman CF; Lane PM; Lindquist JD
v.2, pg. 722-723

Tolerance for Ambiguity (1992)
McQuarrie EF; Mick DG
v.2, pg. 724-726

Typicality (1990)
Loken B; Ward J
v.2, pg. 727-729

Value, bundle (1993)
Yadav MS; Monroe KB
v.2, pg. 730-731

Value, items purchased separately (1993)
Yadav MS; Monroe KB
v.2, pg. 732-733

Value, offer (1980)
Berkowitz EN; Walton JR
v.2, pg. 734-737

Value, product (1991)
Dodds WB; Monroe KB; Grewel D
v.2, pg. 738-739

Value, total savings (1993)
Yadav MS; Monroe KB
v.2, pg. 740-741

Value consciousness (1990)
Lichtenstein DR; Netemeyer RD; Burton S
v.2, pg. 742-744

Verbal/visual processing style (1985)
Childers TL; Houston MJ; Heckler SE
v.2, pg. 745-748

Visibility, product usage (1993, 1994)
Fisher RJ; Price LL
v.2, pg. 749-750

Voluntary simplicity, ecological awareness (1981)
Leonard-Barton D
v.2, pg. 751-752

Voluntary simplicity, material (1981)
Leonard-Barton D
v.2, pg. 753-754

Voluntary simplicity, self-determination (1981, 1990)
Leonard-Barton D, Richens ML; Dawson S
v.2, pg. 755-756

Work-oriented (1992)
Wilkes RE
v.2, pg. 757-758

Ad impressions (1983)
Bello DC; Pitts RE; Etzel DC
v.2, pg. 761-762

Attention to Ad, Advertised Product/Message/Visual Aspects of the ad (1989)
Laczniak RN; Muehling DD; Grossbart S
v.2, pg. 763-765

Attention to Ad, Brand Evaluation (1988)
Andrews JC
v.2, pg. 766-767

Attention to Ad, Message Relevance (1991)
Andrews JC; Durvasula S
v.2, pg. 768-770

Attention to Ad, Task Relevance (1991)
Andrews JC; Durvasula S
v.2, pg. 771-772

Attention toward advertised brand, computer (1989)
Laczniak RN; Muehling DD; Grossbart S
v.2, pg. 773-774

Attitude Toward the Advertiser (1991)
Milliman RE; Fugate DL; Rahim A
v.2, pg. 775-776

Attitude Toward the Ad (1993)
Henthorne TL; Latour MS; Nataraajan R
v.2, pg. 777-778

Attitude Toward the Ad, Believability (1982)
Beltramini RF
v.2, pg. 779-781

Attitude Toward the Ad, Brand Reinforcement, part of Leo Burnett viewer response profile (1979)
Schlinger MJ
v.2, pg. 782-785

Attitude Toward the Ad, Company Image (1993)
Ford JB; LaTour M
v.2, pg. 786-787

Attitude Toward the Ad, Confusion (1983)
Lastovicka JL
v.2, pg. 788-790

Attitude Toward the Ad, Empathy (1979)
Schlinger MJ
v.2, pg. 791-792

Attitude Toward the Ad, Evaluation Judgments (1989)
Burke MC; Edell JA
v.2, pg. 793-795

Attitude Toward the Ad, Familiarity (1979)
Schlinger MJ
v.2, pg. 796-798

Attitude Toward the Ad, Humor (1990)
Chattopadhyay A; Basu K
v.2, pg. 799-800

Attitude Toward the Ad, Purchase Intention (1993)
Ford JB; LaTour M
v.2, pg. 801-802

Attitude Toward the Ad, Relevant News part of Leo Burnett viewer response profile (1979)
Schlinger MJ
v.2, pg. 803-806

Attitude Toward the Ad, Role Portrayals (1993)
Ford JB; LaTour M
v.2, pg. 807-808

Attitude Toward the Ad, Semantic Differential
varied, see text
v.2, pg. 809-825

Attitude Toward the Ad, Stimulation (1979, 1993)
Schlinger MJ, Stout PA; Rust RT
v.2, pg. 826-827

Attitude Toward the Brand in the Ad (1985)
Gardner MP
v.2, pg. 828-829

Attitude Toward the Company in the Ad (1992)
Peterson RA; Wilson WR; Brown SP
v.2, pg. 830-831

Attitude Toward the Testimonial (1992)
Feick L; Higie RA
v.2, pg. 832-833

Beliefs About TV Advertising, Evaluations of how TV commercial Are Executed (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 834-835

Beliefs About TV Advertising, Perceptions of Offensive Aspects of TV Advertising (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 836-837

Beliefs About TV Advertising, Perceptions of the Personal and Social Benefits or Costs of TV Advertising (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 838-839

Beliefs About TV Advertising, Perceptions that TV Advertisements Are Shown Too Often or Too Much (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 840-841

Beliefs About TV Advertising, Perceptions that TV Advertising Does Not Offer Information (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 842-843

Beliefs About TV Advertising, Perceptions that TV Advertising is Deceptive (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 844-845

Credibility, source (1990)
Ohanian R
v.2, pg. 846-849

Endorser attractiveness (1992)
Feick L; Higie RA
v.2, pg. 850-851

Endorser experience (1992)
Feick L; Higie RA
v.2, pg. 852-853

Endorser similarity (1992)
Feick L; Higie RA
v.2, pg. 854-855

Endorser trustworthiness (1992)
Feick L; Higie RA
v.2, pg. 856-857

Functions of TV Advertising Items, Affirmation of Value Function (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 858-859

Functions of TV Advertising Items, Hedonic Function (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 860-861

Functions of TV Advertising Items, Knowledge Function (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 862-863

Functions of TV Advertising Items, Social Learning Function... (1992)
Alwitt LF; Prabhaker PE
v.2, pg. 864-865

Importance of Information Sources, Independent Experts (1974)
Klippel RE; Sweeney TW
v.2, pg. 866-867

Importance of Information Sources, Interpersonal (1974)
Klippel RE; Sweeney TW
v.2, pg. 868-869

Importance of Information Sources, Marketing (1974)
Klippel RE; Sweeney TW
v.2, pg. 870-871

Importance of Information Sources, Mass Media (1974)
Klippel RE; Sweeney TW
v.2, pg. 872-873

Intrinsic Involvement in the Ad (1993)
Lord KR; Burnkrant RE
v.2, pg. 874-875

Mood Rating Scale for Advertisement (1980)
Plutchik R
v.2, pg. 876-877

Reaction to Ad, Deactivation Sleep, Fatigue, Activation deactivation adjective checklist dimension (1978)
Thayer RE
v.2, pg. 878-879

Reaction to Ad, General Activation, Energy (1978)
Thayer RE
v.2, pg. 880-882

Reaction to Ad, General Deactivation, Calmness, Activation deactivation adjective checklist dimension (1978)
Thayer RE
v.2, pg. 883-884

Reaction to Ad, High Activation, Tension (1978)
Thayer RE
v.2, pg. 885-887

Realism (1992)
Feick L; Higie RA
v.2, pg. 888-889

Source perception, ability to identify with the actor in ad (1991)
Kelman TE; DiMeo J
v.2, pg. 890-891

Source perception, actor's likeability (1991)
Whittler TE; DiMeo J
v.2, pg. 892-893

Source Perception, Similarity to the Actor in the Ad (1983).
McKirnan DJ; Smith CE; Hamayan EV
v.2, pg. 894-895

Validity of the Ad Message Claims (1991)
Whittler TE; DiMeo J
v.2, pg. 896-897

Commitment, organizational (1972)
Hrebiniak LG; Alutto JA
v.2, pg. 901-903

Complaint Responsiveness, Probability of Success (1983)
Richin ML
v.2, pg. 904-905

Consumer desires, desires (1993)
Spreng RA; Olshavsky RW
v.2, pg. 906-907

Consumer desires, desires congruency (1993)
Spreng RA; Olshavsky RW
v.2, pg. 908-909

Consumer Desires, Disconfirmation of Expectations (1993)
Spreng RA; Olshavsky RW
v.2, pg. 910-911

Consumer desires, expectation (1993)
Spreng RA; Olshavsky RW
v.2, pg. 912-913

Customer orientation-motivational direction (1992)
Kelley SW
v.2, pg. 914-915

Customer orientation-organizational climate (1992)
Kelley SW
v.2, pg. 916-917

Customer orientation-organizational socialization (1992)
Kelley SW
v.2, pg. 918-919

Deontological norms [DN] (1991)
Singhapakdi A; Vitell SJ Jr
v.2, pg. 920-921

Emotional Reactions and Salesperson Motivation, Expectancy Estimates (1986)
Batra R; Holbrook MB
v.2, pg. 922-923

Emotional Reactions and Salesperson Motivation, Motivation... (1986)
Batra R; Holbrook MB
v.2, pg. 924-925

External and Internal Supplier Influences-Boundary Role Performance [BRP] (1993)
Gassenheimer JB; Scandura TA
v.2, pg. 926-927

External and Internal Supplier Influences-Dealer Satisfaction (1993)
Gassenheimer JB; Scandura TA
v.2, pg. 928-929

External and Internal Supplier Influences-Supplier Control (1993)
Gassenheimer JB; Scandura TA
v.2, pg. 930-931

External and Internal Supplier Influences-Supplier Pressure (1993)
Gassenheimer JB; Scandura TA
v.2, pg. 932-933

Feelings of Success. . (1978)
Hall DT; Goodale J; Rabinowitz S; Morgan M
v.2, pg. 934-935

Index of Services Marketing Excellence [ISME] Marketing Organization. . (1991)
Berry LL; Conant JS; Parasuraman A
v.2, pg. 936-937

Index of Services Marketing Excellence [ISME] Marketing Orientation (1991)
Berry LL; Conant JS; Parasuraman A
v.2, pg. 938-939

Index of Services Marketing Excellence [ISME] New Customer Marketing (1991)
Berry LL; Conant JS; Parasuraman A
v.2, pg. 940-941

Job accomplishment measure (1983)
Hafer J; Sirgy MJ
v.2, pg. 942-943

Job description index [JDI] (1969)
Smith PC; Kendall LM; Hulin CL
v.2, pg. 944-948

Job image (1990)
Wotruba TR
v.2, pg. 949-950

Job performance (1990)
Lucas GH Jr; Babakus E; Ingram TN
v.2, pg. 951-952

Job satisfaction (1951)
Brayfield AH; Rothe HF
v.2, pg. 953-954

Job satisfaction (1990)
Lucas GH Jr; Babakus E; Ingram TN
v.2, pg. 955-956

Marketing Norms Scale-General Honesty and Integrity (1993)
Vitell SJ; Rallapalli KC; Singhapakdi A
v.2, pg. 957-958

Marketing Norms Scale-Information and Contract Norms (1993)
Vitell SJ; Rallapalli KC; Singhapakdi A
v.2, pg. 959-960

Marketing Norms Scale-Obligation and Disclosure Norms (1993)
Vitell SJ; Rallapalli KC; Singhapakdi A
v.2, pg. 961-962

Marketing Norms Scale-Price and Distribution Norms (1993)
Vitell SJ; Rallapalli KC; Singhapakdi A
v.2, pg. 963-964

Marketing Norms Scale-Product and Promotion Norms (1993)
Vitell SJ; Rallapalli KC; Singhapakdi A
v.2, pg. 965-966

Motivation to Work, Generalized, Commitment to Work, Achievement motivation (1969)
Duncan OD
v.2, pg. 967-969

Organizational Structure and Climate-Concentration of Authority [CONT] (1984)
Gupta AK
v.2, pg. 970-971

Organizational Structure and Climate Encouragement of Risk Taking [RISK] (1984)
Gupta AK
v.2, pg. 972-973

Organizational Structure and Climate-Formalization [FORM] (1984)
Gupta AK
v.2, pg. 974-975

Organizational Structure and Climate-Participation in Decision Making [PART] (1984)
Gupta AK
v.2, pg. 976-977

Organizational Structure and Climate-Quality of R&D-Marketing Relations [RELATE] (1984)
Gupta AK
v.2, pg. 978-979

Organizational Structure and Climate-Senior Management Values Integration [VALUE] (1984)
Gupta AK
v.2, pg. 980-981

Perceived fairness (1991)
Sager JK
v.2, pg. 982-983

Performance, behavioral aspects (1991)
Ingram TN; Lee KS; Lucas GH Jr
v.2, pg. 984-985

Performance Sensitivity, Job, Internal work motivations scale short form (1986, 1974)
Dubinsky AJ; Hartley SW, Hackman JR; Oldham GR
v.2, pg. 986-988

Power bases, sales manager (1984)
Skinner SJ; Dubinsky AJ; Donnelly J
v.2, pg. 989-990

Psychological climate, franchisee-autonomy (1993)
Strutton D; Pelton LE; Lumpkin JR
v.2, pg. 991-992

Psychological climate, franchisee-cohesion (1993)
Strutton D; Pelton LE; Lumpkin JR
v.2, pg. 993-994

Psychological climate, franchisee-fairness (1993)
Strutton D; Pelton LE; Lumpkin JR
v.2, pg. 995-996

Psychological climate, franchisee-innovation (1993)
Strutton D; Pelton LE; Lumpkin JR
v.2, pg. 997-998

Psychological climate, franchisee-pressure (1993)
Strutton D; Pelton LE; Lumpkin JR
v.2, pg. 999-1000

Psychological climate, franchisee-recognition (1993)
Strutton D; Pelton LE; Lumpkin JR
v.2, pg. 1001-1002

Role Ambiguity, Salesperson and Product Manager (1970)
Rizzo J; House RJ; Lirtzman SI
v.2, pg. 1003-1007

Role clarity, salesperson (1980)
Busch P
v.2, pg. 1008-1009

Role conflict, ethical situations (1983)
Chonko LB; Burnett JJ
v.2, pg. 1010-1012

Role Conflict, Salesperson and Product Manager (1970)
Rizzo J; House RJ; Lirtzman SI
v.2, pg. 1013-1017

Sales training index, directing (1970)
Rizzo J; House RJ; Lirtzman SI
v.2, pg. 1018-1019

Sales training index, organization (1984)
Futrell CM; Berry LL; Bowers MR
v.2, pg. 1020-1021

Sales Training Index, Planning and Evaluation (1984)
Futrell CM; Berry LL; Bowers MR
v.2, pg. 1022-1023

Satisfaction With Job, General short version (1974, 1975)
Hackman JR; Oldham GR
v.2, pg. 1024-1026

Satisfaction with job, generalized (1972, 1976)
Pruden HO; Reese RM, Bagozzi RP
v.2, pg. 1027-1029

Satisfaction with supervisor (1974, 1975)
Hackman JR; Oldham GR
v.2, pg. 1030-1031

Sex-role inventory [BSRI] (1974)
Bern SL
v.2, pg. 1032-1033

 


Developed from the work of Helen Hough, University of Texas at Arlington, Arlington, TX, http://libraries.uta.edu/helen/test&meas/testmainframe.htm

Used by permission.