Emotion and reason in consumer behavior / Arjun Chaudhuri
Boston : Elsevier Butterworth-Heinemann, 2006

3rd Floor Books HF5415.32 .C45 2006


Communication Analytic and Syncretic Cognitions (CASC) Scale
p. 23

Product Involvement Scale [Semantic Differential Scale]
p. 132

Brand Choice Risk Scale
p. 132